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Wednesday, November 12, 2008

Johnson & Johnson's Scary Ad Campaign — Part 2

Posted By on Wed, Nov 12, 2008 at 3:50 PM

3288/1242161698-jjad-heartaches1.jpg Last week, I told you about a cheerful advertising campaign conducted by Johnson & Johnson in the 1940s that was designed to scare the heck out of parents. Either use J & J first-aid products, they warned, or live a lifetime of guilt dealing with your crippled child. Well, here’s another installment in this amazing series. The headline is “HEARTACHES … THAT NEEDN’T HAVE HAPPENED” and I think the copy speaks for itself:

“With heavy hearts, they watch their boy learning to walk again — on crutches.

“Crutches! They were things unthought of when he cut his foot … before germs entered the wound — and infection spread.

“But now! The tap, tap, tap brings heartaches — needless heartaches.

“Don’t take chances with any bruise or cut. Be just as careful as your doctor in dressing the wound … or the results may be tragic. Be careful of the bandage you apply. Yes — even though the package is plainly labeled ’sterilized.’

“For there are some bandages, of unknown make, that may be sterilized only in an early manufacturing process. Later, in cutting and packing, dirty, germ-laden fingers may rob them of their cleanliness.

“To avoid the least chance of misgiving, use only the first-aid products of known and reputable concerns. Johnson & Johnson is one of them.

“All Johnson & Johnson products that are marked sterilized — Red Cross cotton, gauze, bandage, etc. — are not only sterilized in the making. They are sterilized again after they are put in the package.

“Buy J & J Red Cross products with confidence — from your druggist. And if there is any doubt in your mind of your ability to care for a wound, consult your physician.”

All I can say is — “Wow.” I really think that “tap, tap, tap” line is a nice touch, don’t you?

Here's the whole ad, by the way. Sorry if it's hard to read.

2e74/1242161872-jjad-heartaches2.jpg

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