Look, I'd be the first to admit I don't know much about marketing. If I did, the various Lauderdale industries would still be thriving, and I wouldn't be forced to stay up past my bedtime on a Sunday night, scribbling this column or blog or whatchamacallit to eke out a pitiful existence.
But — I don't care if you did get stuck with the awkward phone number 666 (back in the days when phone numbers here were apparently just three digits).
It's just not a good idea, if you ask me, to name your taxi company after the Mark of the Beast.
Or any company, for that matter.