The Riviera stood at Jackson and Watkins. Go here to read the whole exciting, spine-tingling story.
At the time, I had posted several black-and-white photographs of the Riviera, but I recently found a great old postcard that shows how the place looked in color.
Wow! Certainly some of the best neon in Memphis, I'd say. The building itself is still standing, though almost unrecognizable, and all the neon tubing is long gone. What a shame. That glowing tower would have looked grand on the Lauderdale Mansion — and the Mausoleum.