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Wednesday, July 7, 2010

Clarence Saunders' Amazing KEEDOOZLE Stores

Posted by Vance Lauderdale on Wed, Jul 7, 2010 at 11:13 PM

Clarence Saunders Keedoozle
  • Clarence Saunders' Keedoozle
Most people reading this blog probably know quite a bit about Memphis history, and that means they also know quite a bit about Clarence Saunders, founder of Piggly Wiggly, the world's first (well, maybe) supermarket. But for some reason, their knowledge of grocery-store history often doesn't extend much farther than that (I did my dissertation on it at Heidelberg), and what some of you may NOT know is that, after Clarence lost his Piggly Wiggly stores, and his fortune, and his Pink Palace, he started over with something entirely different.

In the late 1930s, he came up with the world's first fully-automated grocery stores. No carts or baskets, no lugging heavy groceries around the store. You just carried a "key" and picked out your items, which were then whisked by conveyor belts, bagged and tabulated, to the front of the store.

He called the new stores "KEEDOOZLE" and you can learn the whole amazing story by watching the July episode of WKNO's "Southern Routes." The show airs Thursday, July 9, at 8 pm, and repeats Saturday, July 10 at 2:30 pm, and again on Sunday, July 12, at 12 noon. For all you folks with more channels than I have, it also airs on WKNO-2 on Saturday, July 10, at 9 pm.

It's a truly fascinating Memphis business story. That episode also includes a nice feature on my pal Tad Pierson, owner and operator of the American Dream Safari, and a piece on a local piano prodigy (the kid's only 6 years old). Don't miss it, or you will hurt my feelings.

PHOTO COURTESY MEMPHIS ROOM, BENJAMIN HOOKS CENTRAL LIBRARY.

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Comments (11)

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Thursday, July 9? Sunday, July 12?

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Posted by dsbyrd on July 8, 2010 at 9:18 AM

Will there be a test on Monday?

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Posted by Jeff on July 8, 2010 at 10:07 AM

Wonder if Sanders later had a pet section in the store.

Then when you purchased a cat and put your key in the selection,
you got a whole kitten KEEDOOZLE

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Posted by LTC on July 8, 2010 at 10:25 AM

By any chance do you know if this will be aired via the internet at any time? We operate 4 Piggly Wiggly stores in NC and I would like to see this segment very much. I have done a fair amount of research on Mr. Saunders and the origins of Piggly Wiggly but am always looking for more! Thanks for your post!

Michael A. Lindsay

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Posted by michaellindsay on July 8, 2010 at 2:15 PM

Michael, the episodes are later posted on YouTube. I don't think they've done that yet, but they're easy to find by searching for "Ask Vance" or "Southern Routes." Or in this case, "Keedoozle." Give it a day or so.

I don't know how on earth I got the dates wrong for my own show. Good thing I'm not on Broadway! That's still to come, I understand.

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Posted by Vance Lauderdale on July 8, 2010 at 10:07 PM

Vance, I tried to verify the dates on the Southern Routes website and they were wrong there too. That's probably how you got tripped up. P.S. Love your blog!

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Posted by dsbyrd on July 9, 2010 at 10:20 AM

I thought I had just cut-and-pasted them from the "Southern Routes" website, so didn't understand how I had much such a mistake. But instead of looking into it, and demanding the resignation of everyone involved, in my usual imperious way, I just drank myself to sleep. Like I do every night. Well, and most afternoons, too.

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Posted by Vance Lauderdale on July 9, 2010 at 11:27 AM

I wish we could get WKNO here in the sprawling metropolis of Clayton, North Carolina. And yes, North Carolina still has the famous Piggly Wiggly stores. And I remember my days at "Campus School" over at the "Big M" when we often took tours of the campus-operated TV Station and Radio Station. And as far as the grocery stores of old go, I miss the smell. I worked in a grocery store (Baker's Brothers, Big Star) all during high school and it taught me many lessons, but the smell is something else. We have a small locally owned non-chain grocery here and it has that smell ... but i digress.

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Posted by peterwertz on July 11, 2010 at 4:57 PM

"kitten Keedozle"? That just ain't right. However maybe it is a good idea for the revamped animal shelter? Automate the whole thing and have less employees to cause lawsuits and investigations.

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Posted by warbirdali on July 12, 2010 at 4:41 PM

Congrats to LTC. I see their pun made it to the Flyers' "Fly on the Wall" section!

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Posted by warbirdali on July 19, 2010 at 4:47 PM

Actually, it made it to the Flyer's "What They Said" section. See page 10 of the July 15-21 issue, with Kriner Cash on the cover.

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Posted by Vance Lauderdale on July 20, 2010 at 10:51 AM
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