Several readers thought it was a promotion for a pizza parlor in Memphis, and suggested Pasquale's, Shakey's, Coletta's, and others. I didn't think that was right.
Then other readers — among them peterwertz, bp1952, and pwgriffith (hmmm, something tells me that is NOT their real names) — thought it came from the old Tony's Pizza on Central, a building now occupied by Central Barbecue.
I wasn't able to prove, or disprove, their theories. Until now. Looking through some old newspapers yesterday, as I seem to do Monday through Friday, and most Saturdays and Sundays, I noticed a 1968 ad for Tony's Pizza, shown below. You'll have to click on it to enlarge it, but I think you'll agree that there is a definite resemblance. The fiberglass guy wears eyeglasses, while the Tony's guy doesn't, but the chef's hat and the moustache are pretty similar, and the real giveaway, if you ask me, are the checkered pants.
So, I think the little fellow came from Tony's. What do YOU think?