Wednesday, January 26, 2011
Lost Memphis Oh-Boy! — Flavored Drinks and Popsicles
Posted by Vance Lauderdale on Wed, Jan 26, 2011 at 10:47 PM
But the company that produced it was doing well enough in the late 1940s and early 1950s to run large ads like this one in Hutchison School yearbooks.
It was obviously something like packaged Kool-Aid. Just pour the flavored powder into a two-quart pitcher of water, and you have a tasty drink. Or pour it into ice trays (remember what those are, children?), put a stick in each "square," and you have a frozen treat. More specifically, a frozen sucker.
I notice that the grape and strawberry versions are "artificially flavored" but the orange variety is apparently all natural. Oh, sure ...
And look at the price! Five cents! What can you buy today for a nickel?? Why, I charge a dime just for a handshake, and a quarter for a hug.
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City Skools still serve them at lunch... apparently they got a "good deal" on bulk ones back in 1948. In England we also had such nasty powders, although we tended more to "cordials" which were probably the same stuff but in a syrup form that dear old Mater would add water to (and Gin on Sundays. I Suppose cheap nasty foodstuffs are worldwide after all. Also glad to know your rates Vance ....how much to kiss a baby? must be at least a dollar, unless you are running for office at any time of course
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My dad worked many years for Donruss candy company in Memphis. Donruss sold the "Oh-Boy" kool aid. We made a many kool aid drinks and the square popsicles from the kool aid mixture. Of course you had to add sugar to the mix to make it sweet to drink. From the drink mixture pour into the metal ice cube trays to freeze. That made the square popsicles. Economically sound for a nice treat for kids on hot summer days in Memphis, and a refreshing drink with lunch and dinner, or just a refreshing cool drink for those types of hot, hot, hot days.
