But the company that produced it was doing well enough in the late 1940s and early 1950s to run large ads like this one in Hutchison School yearbooks.
It was obviously something like packaged Kool-Aid. Just pour the flavored powder into a two-quart pitcher of water, and you have a tasty drink. Or pour it into ice trays (remember what those are, children?), put a stick in each "square," and you have a frozen treat. More specifically, a frozen sucker.
I notice that the grape and strawberry versions are "artificially flavored" but the orange variety is apparently all natural. Oh, sure ...
And look at the price! Five cents! What can you buy today for a nickel?? Why, I charge a dime just for a handshake, and a quarter for a hug.