The dam was damned from the start. So how did it survive so long?On Monday, the Riverfront Development Corporation unanimously voted to remove the land bridge or dam between downtown and Mud Island from its strategic and implementation plans. Not a single member expressed support for what can fairly be called a $100 million turkey, although the exact dollars are anyones guess. Members of the illustrious RDC board agreed that the dam was unnecessary, unfeasible, and so unpopular that it was a general hindrance to the RDC, the five-year-old nonprofit agency responsible for developing and maintaining the public riverfront. Better late than never. But the history of the land bridge is an instructive lesson in public process in Memphis.One of the first people to propose it was E.H. Crump, the political boss of Memphis, who made the suggestion to a newspaper reporter in 1953, 25 years before work began on Mud Island River Park. But the latest 38-acre brainstorm was the product of a group of consultants Cooper, Robertson & Partners who were hired in 2000 and paid $750,000 for a 50-year master plan whose relevance is suddenly nil.
Nice work if you can get it. High-priced consultants dont materialize out of thin air. Mayor Willie Herenton hosted public forums on the riverfront in 1999 and supported the creation of the RDC, which supplanted the Memphis Park Commission, in 2000. A former city division director, Benny Lendermon, was hired to run it. The board was packed with influential downtowners and celebrities such as Cybill Shepherd and Jerry West.Cooper, Robertson & Partners conducted a series of community meetings on the riverfront. After 18 months, they issued a Memphis Riverfront Master Plan. Its centerpiece, literally, was the land bridge or dam between Court Avenue and Poplar Avenue. Whence it came, no one really knows. Community forums, like reporters interviews, are a small and subjective sampling of public opinion. It is usually a stretch to generalize from them, but consultants and reporters do it all the time. My guess is that high-priced consulting is a self-fulfilling prophecy. For $750,000, Cooper, Robertson & Partners couldnt very well stop with such common-sense recommendations as a better boat landing, well-manicured parks with additional activities, an improved Promenade, and a nicely lighted sidewalk from Tom Lee Park to The Pyramid. For a big price, there had to be a big deal. The land bridge was always couched in uncertainty: It might not be built for several years, it might or might not have high-rise buildings on it, it might or might not screw up the Wolf River harbor, it might or might not be paid for by private development. But it was too big to ignore. It was right there in the models and renderings. Of course people were going to react to it, and react they did. A second group of consultants, the Urban Land Institute, which was paid $110,000, threw up a bunch of red flags in 2003 but stopped short of recommending that the land bridge not be built.For a while, Lendermon and the RDC tried to downplay the land bridge by pushing back the timetable. But everything else in the master plan was contingent upon it in some way. The death blow probably came last month when Jack Belz, developer of Peabody Place and the Peabody Hotel, ripped it in a speech to a civic group.Once the dam was broken, the flood broke through. RDC board members led by Dan Turley, Angus McEachran, Rickey Peete, and Kevin Kane, said kill it and kill it good. Its not going to go away if we are vague, McEachran said. Board member Jim Hunt noted that nearly half the board members were absent and that the decision would reverse years of planning. Heads nodded in agreement. By my watch, the RDC debate lasted five minutes. The land bridge was a dead duck, and the RDCs new signature project is the $27.5 million Beale Street Landing, which has its own critics but looks like a relative bargain and will probably get built.