Monday, September 26, 2016

Music Video Monday: Matt Lucas

Posted By on Mon, Sep 26, 2016 at 12:06 PM

It's time to take a little trip with MVM. 
click to enlarge mattlucas.png

A couple of weeks ago, Memphis producer Matt Lucas dropped the first single for his new record Whiskey for Breakfast: A Day in the Life of Matt Lucas. "Ea$t Side Nights/Home" is a banging bit of post-Kanye hip hop. It's full of contrasting sonic textures, leading with a pounding subwoofer beat before veering heavily towards chillwave at the climax. 

Directed by Rahimhotep Ishakarah, the video reflects the song's 21st century schizoid nature. "This video tells the story of a young man who tries to escape his problems but cannot escape himself or his vices," says Lucas. "He tries to envision a world beyond his own to face the harsh realities of his past and present to motivate himself to take on his future and control his destiny."


If you would like to see your music video featured here on MVM, email cmccoy@memphisflyer.com

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