As anyone who’s toured Graceland’s trophy room knows, Elvis Presley collected guns, including an ornate gold Beretta with a mother of pearl handle. But Beretta may have gone too far when they used the King’s image in an advertising campaign for a new line of shotguns. Billboard reports that Elvis Presley’s Estate is suing the company, which introduced the new sporting weapon at a Las Vegas trade show and hired tribute artists to perform and pose with the guns. As far as we know, no televisions were harmed in the process.
In other Elvis- related news, this May dentists across the UK will promote mouth cancer awareness with an event called 'Elvis Day.' Participating dentists will display life models of the King’s teeth. Also on display: Authentic Elvis dental crowns.