Phillip Rix, of Phillip Ashley Chocolates, is opening a space to make and sell his artisan chocolates.
Phillip Ashley Chocolates Midtown, at 798 S. Cooper in the former Painted Planet space, is set to open November 4th.
"I've been looking," says Rix," but I didn't want to rush into anything."
Rix says the location, in walking distance of Tsunami and Alchemy and other Cooper-Young spots, "really fits."
Rix launched his chocolate business a few years ago as Chocistry before rebranding it as Phillip Ashley Chocolates. His chocolates are imaginative (popular items include the sweet potato chocolate the Mama Jean and the bbq chocolate the Memphis) and striking to look at (some look like geodesic domes, others are hand-painted).
The chocolates are designed to be luxury items, and so Phillip Ashley Chocolates Midtown is presented as a boutique rather than a shop. The chocolates will be displayed in jewel cases.
It is a design studio as well, with the back half of the space set up for on-site chocolate-making.
The boutique will offer around 15 to 20 different chocolates, with the lineup changing seasonally. Tuesday at Phillip Ashley will be by appointment only, with guests having private tastings set up in flights.
Regular hours for the rest of the week will be Wednesday and Thursday, 10 a.m. to 6 p.m. and Friday and Saturday, 10 a.m.-7 p.m.