Friday, November 15, 2013

Eb's Cookies: "Best Cookies Ever" and a Pop-Up Shop

Posted By on Fri, Nov 15, 2013 at 9:27 AM

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What do you get when you cross a new mom with a knack for baking, who is seeking a creative outlet outside of her growing family?

You get cookies ... and you get ideas.

“Baking kind of takes me to a happy place,” says Ebony Clark, who was pondering what to do while on maternity leave once she gave birth to her second child in 2011. She began researching a few recipes online and experimenting with flavors, and arrived at a few prototypes, including what would become her signature milk chocolate and white chocolate Tuxedo cookie.

She began offering her cookies to friends at game nights at her home, and word got out that Eb’s Cookies were pretty good - good enough that she started taking orders from within her circle. Around Father's Day of that same year, Clark, who had worked as an accountant, decided to market herself as a business and created cookie baskets as gifts. “I got several orders, which I thought was pretty good for my first time in the business,” she remembers.

Things have only grown from there, and now cookie connoisseurs from all over the country can place an online order starting at a $10 half-dozen or $20 dozen of cookies, which she bakes out of her home in Cordova.

Ebs Tuxedo cookie
  • Eb's Tuxedo cookie

Sweet Potato cookie
  • Sweet Potato cookie

Flavors range from classic oatmeal raisin, peanut butter, and snickerdoodle to her specialty Sweet Potato Cookie that has a pecan crumble on top.If you order in town, she can even ensure a personal delivery if one so chooses.

Clark might be new to the baking world, but her cookies, boldly touted on Eb's website as the "best cookies ever," are not for amateurs.

"Even McDonalds and Subway have decent cookies - but my cookies are created with a lot of care - these aren't just your average cookies for kids,” she says.

As far as longevity, Clark feels that she on the right track. She’s holding a pop-up event the Sunday before Thanksgiving, and is looking at opening up a stand-alone store by the middle of next year.

Her family assists with packaging and sales, and her 4- and 2-year-old girls are always offering to stir. "I have dreams of my daughters being cookie heirs one day," she says.

Clark will hold a pop-up shop on Sunday, November 24th from 2 to 5 p.m., at 6373 Quail Hollow Rd Ste 102.

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