Wednesday, November 27, 2013

Sweet Noshings Soft Opening Set for Wednesday

Posted By on Wed, Nov 27, 2013 at 8:44 AM

You’ve got all day tomorrow to eat as much turkey and stuffing as you please — why not take today and fill up on candy?

The Overton Square shop Sweet Noshings is finally removing the paper from its windows and will have a soft opening at 10 a.m. today at their space on 2113 Madison. The store is owned by 28-year-old Leena Asbridge, a former field examiner at a bank, who signed the lease on the space in July and has been working hard to turn the one-stop candy shop into a reality.

Though Sweet Noshings' original projected opening date of Halloween was missed, customers can still find pre-packaged fun sizes of Kit Kats, Bit-O-Honeys, and a near-overflowing jar of candy corn.

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Going beyond your regular Snickers and M&M fare (though you can get those too), the shop aims to please every type of sweet tooth with a selection that includes classic colored and striped hard candies, chocolate-covered gummy bears, and even dried fruit and nuts, all available by the pound. The kitchen is popping up fresh, sweet-drizzled gourmet popcorn and serving muffins and cake by-the-slice. There’s not just sweets coming from the candy store, though - you can find freshly brewed Ugly Mug coffee or grab a bowl of hot Umpqua oatmeal from the bar.

“We look forward to seeing all of Memphis come out and see what we have,” says Asbridge

The store will be closed on Thanksgiving, but Asbridge says they will re-open Friday at 7 a.m.

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