Rhodes College announced this morning that Jerry Greenfield, who co-founded of Ben & Jerry’s with Ben Cohen in 1978, will speak at the college on Thursday, March 20th. Free Ben & Jerry's ice cream will be served.
According to the press release, Greenfield "will offer a 'behind the scenes of Ben & Jerry’s' as well touch on entrepreneurial spirit, social responsibility and radical business philosophy."
Press release below.
Co-founder of Ben & Jerry’s to Speak at Rhodes College on March 20
(Memphis, Tenn.)—On March 20, Jerry Greenfield, co-founder of Ben & Jerry’s Homemade, Inc., will speak at Rhodes College at 7:30 p.m. in the McCallum Ballroom of the Bryan Campus Life Center. Free and open to the public, the lecture is sponsored by the Rhodes College Student Lecture Board and will offer a “behind the scenes of Ben & Jerry’s” as well touch on entrepreneurial spirit, social responsibility and radical business philosophy. Free Ben & Jerry’s ice cream also will be served at the event.
Greenfield and his business partner Ben Cohen have built a store front venture into an ice cream empire with creative management and a commitment to social responsibility. Greenfield first met Cohen in junior high school in Merrick, Long Island, and after graduating from high school with a National Merit Scholarship under his belt, Greenfield enrolled at Oberlin College.
At Oberlin, Greenfield got his first taste of working in the ice cream industry when he took a job as a scooper in the college cafeteria. After graduation, he and Cohen decided to start a food business. They eventually settled on ice cream, and in 1978, opened their first ice cream scoop shop in a renovated gas station in Burlington, Vermont.
Today, Greenfield is involved in promoting the social and environmental initiatives that Ben & Jerry’s undertakes, and both have received the James Beard Humanitarians of the Year and the Peace Museum’s Community Peacemakers of the Year Awards. They also have been recognized by the U.S. Small Business Administration for their efforts.