Memphis boasts one of the highest infant mortality rates in the country, but a new nonprofit shop is aiming to reduce the grim statistic.
Opening on Monday, April 16th in Frayser, the Baby Store will connect pregnant women and new mothers with community resources, such as social service agencies and home visitation or prenatal care programs.
They'll also offer a voucher program to help low-income moms get the baby supplies they need.
Mothers who attend prenatal care visits, complete referrals for services, and take care of their child's immunizations will receive vouchers that may be cashed in for clothing, bedding, and educational or nutritional items for their baby.
The Baby Store, sponsored by the Shelby County Health Department, Healthy Start Initiative, and the Impact Northwest Shelby County Community Development Corporation, is located at 3740 N. Watkins. Shelby County Mayor Mark Luttrell is expected to attend the grand opening event on Monday.