Friday night at the New Daisy Theater, four up-and-coming local acts - The Delta Collective, Butta MD, Arvada, and Go Judo Presents: Sunny Uppercut - competed for the grand prize in the Memphis Music Foundation's first Memphis Music Launch showcase/competition.
At the end of the night, the judges selected The Delta Collective as the overall winners based on their live performance and recorded song pitch for the original composition "Valley of Kings." In achieving victory, the band claimed a prize package valued at over $4,000 that includes studio time, CD replication, and other varied promotional services.
"I was so proud just to see those 90 days of seriously hard work culminate in this amazing product and get that kind of reaction from the audience," says Chris Wilhite, who sings and plays guitar in The Delta Collective. "Obviously we’re grateful to the judges, but that crowd meant so much more than winning any contest."