Wednesday, January 27, 2010

Mark It for Market

Posted By on Wed, Jan 27, 2010 at 2:29 PM

Downtown's Shelton Clothiers, long a favorite for men's suiting, has good news for the fairer sex: They're opening a women's store this spring.

"We have an established customer base," says Christine Shelton. "This is a natural extension of our brand."

To celebrate — and see just what women want — they held "Mark It for Market" last weekend. With images lining the walls, attendees were supposed to mark what they wanted the Sheltons to buy while they're at market this week.

Merry Mitchell is working with them to open the store and is already something of a walking billboard.

merry.jpg
JUSTIN FOX BURKS

Shelton Clothiers already carries pashminas like the one Merry is wearing, and they also plan to carry what Merry says are very comfortable pants.

"It's like you're naked," she says. "It's a light-weight material."

The pants come in a variety of colors: black, brown, gray, teal, and purple. Merry paired them with a simple black sweater and a classic jean jacket — "the one every girl should have in her closet" — but noted you could dress the pants up with a silk blouse and wear them to a cocktail party.

The other interesting thing about the material is that the pants aren't hemmed. But don't worry, you don't need a tailor. Merry says you can cut them off and they're fine. No hemming required.

I have to say, tons of colors, feels like you're naked, no hemming required: I'm intrigued.

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