If you're at the trolley tour tonight, make sure to stop by Charlotte Ehinger-Schwarz for its grand opening.
I went to a special sneak peek last night and everything looks great.
Owner Sarah Worden moved the jewelry store from its former location in Saddle Creek to South Main because she thinks the "fun, funky, artsy neighborhood ... is a great fit for Charlotte."
Charlotte's defining feature is the ability for quick and easy customization, using different stones, plates, and charms.
"There isn't anyone in the jewelry world doing what designer Wolf-Peter Schwarz is doing," Worden says. "With normal jewelry, to have something done custom, you're looking at a hefty price tag and, potentially, months. Charlotte allows you to customize your jewelry in a matter of minutes.
"You and your girlfriend may have the same ring, but you'll never put together the same combination."
Before getting involved with Charlotte, Worden worked for the PGA TOUR for six years and did merchandising, tournament operations, and teaching for private clubs. She says the relationships between her customers and her former members is very similar.
But there is one difference:
"No one ever left my golf shop as excited over a golf shirt or golf club as my customers leave Charlotte with a piece of jewelry," she says.