So far, it's been a service targeted at women. Women who, like me, delight in all the little sample bottles and enjoy a child-like sense of glee at opening a surprise package every month.
But dudes like surprises, too! And now they can join in the fun: Birchbox Man is here and it caters to the manicured man you've always wished you could be.
For those of you unfamiliar with Birchbox, here's a little peek at what I received in my April box. It had an Earth Week theme, and most of the products were natural and/or organic.
Of course, the man's version would look a little different (and for some reason costs $20 a month instead of $10?) Essentially, you'll get "grooming" products instead of beauty products, but the other services, like rewards points and tips on how to use your Birchbox samples will be the same. Go get your groom on.