This Memphis location marks the 50th store for the company, which opened its first in Dallas in 2006. The younger sister of the preppy color splash that is J. Crew, Madewell is more subdued, a little more casual, and a lot more pared down.
There are pops of color, to be sure, but denim is the dominant hue of this chic store modeled after its 1937 manufacturing namesake. Chambray, dark wash, distressed: The denim bar features every cut and color you can imagine, and for an $8 fee, any pair can be sent off to be hemmed by the nearby Webb's Tailor Shop.
Madewell, The Shops of Saddle Creek, 7509 Poplar Ave., 309-4759, www.madewell.com
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