Sullivan has begun a local campaign to re-name Xenu, the recently discovered pseudo-planet just beyond the orbit of Neptune. He wants to call it Planet Elvis.
The official task of naming planets belongs to the International Astronomical Union (IAU), but Sullivan believes a little grassroots work can convince the agency to take his advice.
Just imagine when a child opens his textbook and sees the planets in the solar system. Hell say, Look, Daddy, theres Pluto. And theres a Hunk of Burning Love, says Sullivan.