In a TMZ video shot backstage at the Today Show last week, Meredith Viera is escorting Madonna off the set. We hear Viera say to Madonna, (jokingly, we assume), "You can kiss me." Then, as the dynamic duo passes by her, Cybill can be seen lunging at a confused Madonna and embracing her and saying "Cybill Shepherd. Cybill Shepherd. Cybill Shepherd!" as she realizes Madge may not know just who ... she is. Or maybe the Material Girl forgot about that Esquire cover they shared in '85. Or something.
It's all very silly. But what else do you have to do but watch it.