That moniker couldn't be more fitting today.
Japanese automaker Toyota will announce this morning that it is building an $829 million manufacturing plant on the 1,700-acre site, which is adjacent to U.S. Highway 78 near the Blue Springs interchange 10 miles west of Tupelo.
Gov. Haley Barbour has scheduled a "major economic development" announcement at Tupelo High School this morning. He'll be joined by Sen. Trent Lott, Rep. Roger Wicker, state and local officials and Toyota representatives.
And a Toyota vehicle - likely the SUV that will be built here - will be unveiled during the announcement.
While it was a Japanese newspaper that initially broke the news on Monday, other sources close to the matter confirmed that the automaker will be selecting the site, which has been developed and promoted by the PUL Alliance, comprising Pontotoc, Union and Lee counties.
Read the rest of the Daily Journal story.