Monday, March 19, 2007

FedEx Goes To Bollywood

Posted By on Mon, Mar 19, 2007 at 4:00 AM

FedEx is getting cinematic these days with its marketing strategy. On March 16th in India, Hattrick, a movie about cricket (yes, the sport) opened, and FedEx plays a prominent role in the film.

“We at FedEx are committed to delighting our customers and are constantly exploring ways and means to connect with them. We decided to tie-up with Hattrick, as the movie brings together the two greatest passions of our Indian customers [teamwork and reliability],” said Jacques Creeten, Vice President, India, FedEx Express. Read more?

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