The idea behind the campaign is to fight hunger through "paying it forward." Spread the Sharing, sponsored by Country Crock, is going across the country gathering stories of those little acts of kindness, like working a soup kitchen or inviting someone over for dinner who could use a good meal. For every story recorded, a meal will be donated to America's Second Harvest, a food-bank network. More than 19,500 meals have been donated so far.
Those stories collected are then shown on a web broadcast hosted by country music star Amy Grant. For more information, go to the Spread the Sharing Web site.