According to Cline, she was told, "over and over again" that Mothersville simply could not close. "I was overwhelmed by the reaction of our customers, from the play-group regulars to one-time buyers, who repeatedly told me how important the store had been during their own early mothering experiences."
But Cline herself had recently given birth to a son, so what to do? Well, one of her new customers stepped forward and "offered her time, ideas, and resources to keep Mothersville going. The new co-owner is Melissa Anderson Sweazy, a former Memphian and graduate of Rhodes College, who recently returned to the Bluff City after several years working as a writer in Los Angeles.
"Melissa brings a Southerner's wit and charm curled up around a left coast artistic sensibility, and best of all, a deep and true desire to help out the new mamas of Memphis," Cline says.
Read more about Mothersville, complete with blog, resources, links, and even photos of proud parents with their happy children.