Bruce Rossmeyer is CEO of 13 Harley dealerships, including Graceland Harley-Davidson and the world's largest H-D dealership in Daytona, Florida. Earlier this summer, he commissioned 30 FLH model Harleys with custom paintjobs and other features designed to re-create as closely as possible the 1957 FLH Harley once owned by the King of Rock-and-Roll. Each bike was specially numbered, and 1-29 have already been sold.
The reserve price -- the minimum price the bike can sell for -- was set at $58,816, and the bike received just one bid. Anything over and above that price was to be donated to Presley Place, which offers transitional housing for homeless families in Memphis. Since the bike sold for the reserve price, looks like Presley Place lost out.
Check it out here.