Monday, July 7, 2008

England's "Black Cabs" to Advertise Mississippi Tourism

Posted By on Mon, Jul 7, 2008 at 4:00 AM

From the state of Mississippi: Tourism partners and the Memphis Convention and Visitors Bureau, along with the Tourism Division of the Mississippi Development Authority have recently launched a one month promotional campaign involving the famous black cabs of London, England. The campaign consists of 120 taxis, with 90 in London and 15 each in Manchester and Glasgow.

Each taxi carries seat panels in the taxi which display various images of Mississippi along with the web address.

Craig Ray, director Tourism Development, Mississippi Development Authority said, "We are excited about this different approach to traditional advertising and promotion. This is literally a moving billboard that constantly is delivering a message to a huge international audience."

International visitors from the United Kingdom constitute the third largest number of travelers to Mississippi. United Kingdom visitors represent 15.8 percent of the top 10 registrants at Mississippi's highway Welcome Centers.

"We anticipate a significant increase in our international visitors. The weakness of the dollar presents a great value for them. Their vacations usually consist of several weeks. We know they have visited the major metropolitan cities and when they return to the United States they are looking for the authentic Southern experience, Mississippi offers just that," added Ray.

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