Each taxi carries seat panels in the taxi which display various images of Mississippi along with the web address.
Craig Ray, director Tourism Development, Mississippi Development Authority said, "We are excited about this different approach to traditional advertising and promotion. This is literally a moving billboard that constantly is delivering a message to a huge international audience."
International visitors from the United Kingdom constitute the third largest number of travelers to Mississippi. United Kingdom visitors represent 15.8 percent of the top 10 registrants at Mississippi's highway Welcome Centers.
"We anticipate a significant increase in our international visitors. The weakness of the dollar presents a great value for them. Their vacations usually consist of several weeks. We know they have visited the major metropolitan cities and when they return to the United States they are looking for the authentic Southern experience, Mississippi offers just that," added Ray.