Point Man For Shaking Up MLGW
A Philadelphia lawyer
thinks he has a better way for Memphis public
utility.
| PHOTO BY LARRY KUZNIEWSKI |
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Rotan Lee is a man who wears many hats.
The 48-year-old Philadelphian is a lawyer,
utility-company board chairman, public relations
specialist, and business consultant. Last June, he
offered his consulting services, in the name of
Pennsylvania-based Genesis Teleserv Corporation, to
Memphis Light Gas and Water, which he saw as
well-positioned to follow an aggressive acquisition
strategy.
At the heart of my business proposition is a desire
to become an added-value strategic advisor, providing
mission-critical knowledge and experience in the highly
competitive, deregulatory evolution of public
utilities, he wrote in a June 10, 1997 letter to
MLGW president Herman Morris. Lee promised to
transform the core team into a chorus, all reading
the same sheet of music and singing the refrain of
the pursuit of excellence.
Nothing came of the proposal. But eight weeks later Lee
made another pitch in Memphis, representing a different
consulting firm Talleyrand Atlantic of Bethesda,
Maryland. This time his prospect was Mayor Willie
Herenton and the City of Memphis. Again the subject was
MLGW. But the scenario and the pitch had changed. Now,
instead of being pursuer, MLGW would be pursued.
Memphis Light, Gas and Water could be
well-positioned for sale or full outsourced
management, Lee wrote Herenton in August.
Timing here is sensitive to exacting the highest
value proposition.
A formal proposal to Herenton followed in October, with a
price tag of $325,000, expenses included. There was some
haggling over price and other details. Then, in December,
bingo. Six months after Lee approached MLGW about
pursuing acquisitions and improving customer service, he
signed a contract with the city for $150,000 plus
expenses to maximize MLGWs assets,
conduct a public relations campaign on privatization, and
investigate and research all possible options
relating to the future of MLGW. His work is to be
completed by March 15th.
Im one of those people who does not like to
be denied, Lee said in an interview with The
Memphis Flyer this week.
Although Lee had met Herenton a couple of times while
Herenton was Memphis City Schools superintendent, their
relationship began at a 1997 Herenton political
fund-raiser. Lee bought his $1,000 ticket and
reintroduced himself. He had been doing a little
research, and Memphis stuck out as a huge municipally
owned utility. And Lee liked what he had read and heard
about Herenton.
He was the kind of political personality I
liked, said Lee. He was an economic
development black mayor with a good relationship with
white businessmen. He was my kind of guy. This is a mayor
I like because he takes risks.
At the fund-raiser and at breakfast the next morning,
they talked briefly about the changes coming in the
utility industry. Herenton told Lee he had been thinking
about many of the same things himself. When Lees
approach to MLGW didnt go anywhere, Lee went back
to Herenton.
My first inclination was to go to the utility
itself, Lee said. What I saw was a utility
that was basically on autopilot, with an interim chief
executive, Herman Morris, who had been general counsel
but had no operations experience.
Morris, who has since had the interim struck
from his title, recalls meeting Lee last summer. He said
he sent his letter to the vice president of customer
service.
If we had had an issue or need to pursue that
particular type of consultancy, I would expect they would
have been on the list, said Morris.
Morris said when he later learned that Lee had gone to
the city, he thought it did present an interesting
turn of events.
Lee sees MLGW at the threshold of the kind of major
changes that the telecommunications and financial
services industries have undergone in the last decade or
so.
I have a basic premise that every municipal utility
has to evaluate its position, he said.
He insists that evaluate is not a euphemism
for sell and that there are other options,
such as selling or restructuring one division while
keeping municipal ownership of others. But he is
convinced that change is coming. Whether I do it or
this mayor does it, its going to happen.
Lee, a big, confident man who enjoys debate and has
hosted a radio show in Philadelphia, boasts a resume
studded with educational, business, and civic honors. The
son of a physician, he graduated from the University of
Maryland Eastern Shore and Antioch School of Law in
Washington, D.C. He was chairman of the board of
Philadelphia Gas Works from 1994 to 1997, and president
of the Philadelphia Board of Education from 1992 to 1994.
He is a partner in a Pennsylvania law firm and chairman
of Talleyrand Atlantic, described as a venture
management and strategic planning firm.
In addition to his contract with Memphis, he is a
consultant to the New Jersey American Water Company.
He does strategic planning services, says Dan
Kelleher, president of the investor-owned utility.
Lee and his wife, a homemaker, have three children, ages
16,14, and 5 years old. They attended Philadelphia public
schools (as did Lee himself) until this year, when Lee
enrolled them in Catholic schools in search of more
challenging coursework and leadership opportunities.
Since he was appointed to the school board 10 years ago,
he says he has done a 180-degree turn on my
thinking about education, becoming a proponent of
charter schools and accountability.
As head of the school board, he favored privatization in
negotiations with the four unions that dealt with the
schools.
My premise was, tell me why this internal process
should not be privatized, tell me how it could be equally
cost-effective or more. Otherwise, lets privatize
it. Of course, that didnt go over too well.
A test comparison was done with the maintenance and
transportation union.
To the unions credit, they were as good,
which was enough for me, Lee said.
Lee was appointed chairman of the Philadelphia Gas Works
by the mayor. He had learned a fair amount
about utilities during stints as a congressional staff
member in the 1970s and through his law practice. He
believes the gas works should be sold because I
just dont think it can survive in
Pennsylvanias deregulated environment, which has
seen scores of companies enter the market. If it stays in
business, the gas works will also become a reseller of
electricity, Lee believes.
Lee says he is aware that he can expect strong opposition
to changing MLGW from unions and politicians.
Nothing, he says, is more difficult
than to take the lead in a new order of things. n John Branston
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