Sadly, Memphis is a city in decline and we are in dire need of help with our image and brand. I doubt that hiring this woman will be of much help, but it's probably a good thing to do.
Our city's reputation and image are terrible, not just in the US, both world-wide. We have friends who live in other cities, and also in other countries, and the first thing they ask about Memphis is about the high crime rate.
It seems true that these polls and surveys and rankings really do matter.
By Toby Sells
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