Nicole Temple 
Member since Sep 12, 2012


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Re: “Take Amazon, Please

In the article Take Amazon, Please, author Ruth Ogles Jordan argues that popular online shopping website Amazon is taking over the American markets by trying to become a "monopoly." She vehemently takes the opposing position stating, "That's what empires do, whether they're countries or companies. But we don't have to line up for this march to monopoly. We have the power of the purse and can exercise it by refusing to participate in this greed machine." Johnson is seeking to encourage readers to shop locally and to recognize their "power of the purse." She evokes fear into the audience when she says, "After Amazon is through with us, what do you think they'll do with prices once they have effectively become our only online option?" She encourages readers to remember the non-safety of putting your credit card number online. Johnson blames the current economic struggles and the rising poverty of America on these online shopping websites. She is considering how our current actions affect the future instead of taking on a live-in-the-present persona. “And if we want the rest of America to have a fighting chance to dodge the poverty that we seem to be avoiding, the few extra dollars we spend today will benefit us in the long run," she says in her article, further supporting her belief. She asks the readers to make a pledge to be more personal by going to the stores instead of communicating with a computer or tech provider when she says, "Go ahead, give them our phone number. That way, they can call us when the item comes in. The sales associate will be glad to see us, and no tech device or website in the world can personally greet us." Johnson finally pulls on the heart strings a bit by pointing out that we have more of a chance meeting our future spouse in an actual store than sitting on the couch on the computer.

1 like, 0 dislikes
Posted by Nicole Temple on 09/12/2012 at 2:46 AM
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