South Main: Style Sessions, Memphis Flyer

Street Style: Trolley Tour

Hannah Sayle — Tue, 29 May 2012 10:06:30 -0500

While downtown Memphis was crawling with the undead for the Sixth Annual Memphis Zombie Massacre last Friday, we found some lively style-ites milling about South Main for the May Trolley Tour. We spotted Kimberly at Abby Shoaf's art exhibition at the Russian Cultural Center.…

Street Style: Bluff City Coffee

Hannah Sayle — Thu, 03 May 2012 08:44:45 -0500

On our way to get a morning coffee fix, we ran into Heather from The American Institute of Architects in Memphis. She looked too adorable for us not to stop and ask about her outfit.…

Boutique Peek: Everleah's

Hannah Sayle — Tue, 20 Mar 2012 14:49:59 -0500

South Main is a burgeoning hotspot for boutiques, which is why you may have missed the opening of Everleah's a few months ago. Today, while out enjoying this fine first day of spring, I spotted the lovely Peyton, who ushered me in for a quick tour.…

Boutique Peek: Hoot + Louise (Part Two)

Hannah Sayle — Wed, 15 Feb 2012 15:15:57 -0600

Yesterday we gave you a small sample of what Hoot and Louise has going on. Today we'll show a little more of the tasty togs you can pick up next time you're in the neighborhood.…

Boutique Peek: Hoot + Louise (Part One)

Hannah Sayle — Tue, 14 Feb 2012 10:30:09 -0600

We love local boutiques. Sure, we may have hightailed it to Southaven on a recent Sunday morning to get an edge on the other Jason-Wu-crazed Target shoppers, but when it comes down to it, our hearts belong to the unique flair of locally owned stores.Which is why we're drawing your attention to one of our favorite things about South Main: A collection of stylish boutiques has popped up in this historic district over the last few years, and Hoot and Louise, a vendor of both vintage and contemporary items, is a true delight among them.Owned by Anna Avant, the sweetly furnished store has also recently been home to vintage pop-up shop, Le Saispas, which resides in the back half of the building.…

Give a Hoot (+ Louise)

Mary Cashiola — Tue, 28 Sep 2010 08:30:00 -0500

Vintage clothing store Hoot + Louise had their grand opening at last Friday night's trolley tour on South Main.

Anna Avant, the store’s owner, says her inspiration (and the name!)…

Charlotte's Grand Opening Tonight

Mary Cashiola — Fri, 25 Jun 2010 10:39:54 -0500

If you're at the trolley tour tonight, make sure to stop by Charlotte Ehinger-Schwarz for its grand opening.

I went to a special sneak peek last night and everything looks great.…

The Main Event

Mary Cashiola — Thu, 03 Jun 2010 16:16:55 -0500

As I was coming back from lunch today, I found a cute, new store on South Main: The Main Event Boutique.

They just opened last Friday, and they told me that they would be getting more summer stuff in next week, but they already have lots of dresses and skirts and things.…

Bianca Gaga

Mary Cashiola — Tue, 01 Jun 2010 15:07:00 -0500

I am well aware that the below is perhaps the worst photo ever taken.

There's a reason I stick to words and make Justin wingman me all the time.…

Style Unfiltered

Mary Cashiola — Tue, 01 Jun 2010 15:06:00 -0500

The same night as the zombie march, there was a fashion show at the Warble's The Art of Warble South Main event. (There were also pancakes there.)

I'm sorry I couldn't stay for the fashion show — I had to meet some friends from out of town — because, seeing this, I just had one of those "wow" moments ...…

Charlotte Downtown

Mary Cashiola — Tue, 18 May 2010 10:00:00 -0500

I mentioned this before when I heard it as a whisper, but I got confirmation recently that Charlotte Memphis is moving to Main Street.

The store is currently under construction at 526 S. Main, and they hope to be open at the end of this month.…

Peace and Leggings

Mary Cashiola — Wed, 15 Jul 2009 08:05:00 -0500

Justin Fox Burks

Nayha Patel's look is a mix of '60s counter-culture and a more current fave — especially with Lindsay Lohan — leggings. It's easy and, I think we may have mentioned how important this is for Memphis in the summer, cool.…

Heart-Shaped Sunglasses

Mary Cashiola — Wed, 15 Jul 2009 08:03:00 -0500

Justin Fox Burks

Tara Strong had never paired her American Apparel dress with this belt before, but she says she was inspired after listening to Michael Jackson and dancing around her room.

Her outfit has a lot of great color, but we especially loved her heart-shaped sunglasses.…

Too Cool For School

Mary Cashiola — Fri, 10 Jul 2009 08:05:00 -0500

Justin Fox Burks

Nicolette Overton bought her cute two-tiered purple skirt at Urban Outfitters last summer, but hasn't been able to wear it that often.

"I go to school in Boston, and it's a little chillier there," she says.…

Perfectly Paired

Mary Cashiola — Fri, 10 Jul 2009 08:00:00 -0500

Justin Fox Burks

Abby Christensen's outfit is a perfectly paired mix of things from Delia's and Charlotte Russe, topped off with a cardigan she got in Virginia.

"I like the color," she says of her shorts and matching tee.…

The New Prep

Mary Cashiola — Wed, 08 Jul 2009 08:05:00 -0500

Justin Fox Burks

(I know, I know, we'll get off of South Main soon. Maybe.…

Dressing Up

Mary Cashiola — Wed, 08 Jul 2009 08:00:00 -0500

Justin Fox Burks

Angela Copeland is a girl after my own heart. Why?…

Little Teal Dress

Mary Cashiola — Thu, 02 Jul 2009 08:05:00 -0500

Justin Fox Burks

I'm not going to lie: I first noticed Stevie Phillips because of her great haircut.

We were at the Memphis Music Foundation's anniversary party, and there were so many people there, and they were so close together, that it was kind of hard to see people's outfits.…

Perfect Summer

Mary Cashiola — Thu, 02 Jul 2009 08:03:00 -0500

Justin Fox Burks

Stephanie Farga is wearing a cute little sundress from Target, but it's really her accessories that drew our eye once we started chatting with her.

From the pink scarf in her hair to the fake tattoos gracing her neck and arm to the Bonnaroo wristband, this whole outfit just says young and fun and summer.…

Fresh and Neat

Mary Cashiola — Thu, 02 Jul 2009 08:00:00 -0500

Justin Fox Burks

"I don't know where I got any of this," says Las Vegas resident Brandy Wood of her long shorts and tank top.

We caught up with Wood at Earnestine & Hazel's, one of the city's most popular tourist attractions.…

Chelsea and Violet

Mary Cashiola — Wed, 01 Jul 2009 08:06:00 -0500

Justin Fox Burks

We spotted Jasmin Saville and her cool and collected Chelsea and Violet dress at one of South Main's many trolley stops. We loved the pouf sleeves and the bibbed neckline, as well as the pattern.…

Classic Lines, Care of Straight Line Wind

Mary Cashiola — Wed, 01 Jul 2009 08:05:00 -0500

Justin Fox Burks

During the straight line wind that knocked out power to 120,000 households in June, a tree fell on Anna Talley's house and damaged the wall of her room.

The law firm intern has been staying elsewhere while it's repaired and says the storm had an impact on what she's been wearing.…

Bringing the Heat

Mary Cashiola — Wed, 01 Jul 2009 08:00:00 -0500

Justin Fox Burks

It's definitely summer in Memphis, and it is HOT.

The other day, Justin and I were out on South Main (We totes went for the Memphis Music Foundation anniversary party, but it was more crowded in there than a clown car, so we had to bail after a little while) and everyone was saying essentially the same thing: I wore this b/c it's hot outside.…

Beaded Halter

Mary Cashiola — Thu, 25 Jun 2009 08:00:00 -0500

Justin Fox Burks

Out of all the people we've shot so far, Regina Washington was the one I felt like we ambushed.

I mean, most of our fashionistas have been walking around, hanging out, partying ... in two words: easily approachable.…

Modern Cleopatra

Mary Cashiola — Wed, 24 Jun 2009 09:23:57 -0500

Justin Fox Burks

In the version of this picture that we ran in the paper, Jessica Robinson was wearing this dress strapless and said she preferred it that way, because it showed off her shoulders. It appears (as evidenced by this shot) we also wanted to see it with the straps up.…