There is an old saying among writers, that curious breed of human known for borrowing one another s intellectual property with relative impunity: If you are going to steal, steal from the best. It appears that The Commercial Appeal s marketing department has taken this old saw to heart. A recent ad on the back cover of the Memphis Air Show s program depicts a page from the CA cleverly folded into a paper airplane along with the caption, Cleared for landing at your house. Our hearty thanks to the CA for helping brand the Flyer s simple but easily recognized logo.


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