FAME GAME 

Last month Graceland began airing its first national commercial inviting tourists to visit Memphis. Now the CBS division of Viacom is launching a $10 million to $20 million marketing blitz to promote its mini-series ELVIS and a documentary titled Elvis by the Presleys. During the blitz, American Airlines will play Elvis movies during flights and distribute Elvis CD samplers. People magazine will run a musical insert proclaiming "The King is Hear" that plays "Blue Suede Shoes" when opened. Cross-promotion on such Viacom properties as CMT, MTV, VH1, Spike, and TV Land will be abundant.

In a related story, Graceland recently launched a live webcam from Elvis' bedroom window so everyone in the world can know how it feels to be caught in a trap. -- Chris Davis Plante: How It Looks

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT
    • Vulnerable Vista

      French Forters worry silos would obstruct river views.
    • Body cams, a dog park, and a hippo

      Cop complaints fall, city plans Mud Island dog park, and a hippo was born at the Memphis Zoo.
    • In Memoriam

      Some state bills that died (again) this year.

Blogs

Politics Beat Blog

Low Early Voting Totals for District 95

News Blog

State Officials Search for North Memphis Bear

News Blog

4/20 at Overton Park, Not Very Lit

Beyond the Arc

Game 3: Grizzlies 105, Spurs 94: Grindhouse Forever

Film/TV/Etc. Blog

T2 Trainspotting

News Blog

Update: Nary a Silo Will Tarnish Famous Vista

Hungry Memphis

How to Gumbo

News Blog

Downtown Pocket Park to Open

ADVERTISEMENT

More by Chris Davis

Readers also liked…

ADVERTISEMENT
© 1996-2017

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation