Last week, the University of Memphis' newspaper, The Daily Helmsman, scooped Memphis' major media outlets with its less than gentle coverage of Coach John Calipari's decision to abandon Memphis for the Bluegrass State, showing little regard for the naming dilemma he's foisted on Cal's Championship Steakhouse.
No doubt about it, daily newspapers have fallen on hard times. Now, in an attempt to reverse its fortunes, Memphis' Commercial Appeal is deliberately misleading its readers and threatening to destroy one of Memphis' most precious resources: coolness. According to an article titled "It's Cool to Clip, Couponing has become cool," this is only true if the coupons in question include buy-one, get-one-free tattoos. Otherwise, clipping will continue to be a valuable money-saving exercise in pragmatism.
The article then quotes one of the paper's own advertising executives, who notes, "This Sunday's Commercial Appeal contains coupons that could save shoppers $422.97." Good business? Maybe, but so not cool. The article concluded with information provided by the Coupon Council, which may be the single most uncool-sounding organization within the framework of the Promotion Marketing Association.
According to an article in the Fort-Worth Star Telegram, even in the midst of an economic downturn, Texan Carleton Hurdle is a hunka hot commodity. "Like nurses and accountants — deemed 'recession-proof' occupations — Hurdle's talent as an Elvis Presley tribute artist remains in demand, even in hard times."