Balls of fire!
What do you get when you cross Jason D. Williams, the piano-pounding madman from Memphis, with a Krystal burger, the square slider that always tastes best at 2 a.m. after you've had about eleventy beers?
You get a commercial, that's what.
Williams won't actually be pitching the fast-food restaurant's famous mini-meals, but when an advertisement starts airing across the Southeast this week, Williams — the hand-double for Dennis Quaid in the horrible Jerry Lee Lewis biopic Great Balls of Fire — will become the face, voice, and blazing fingers behind Krystal's Big Angus Five Buck Meal deal.
Krystal's new TV commercials are only part of the package. A "behind the scenes" video has already been "leaked" onto YouTube showing the newly minted spokesman in the studio entertaining anyone who cares to listen with "true stories" about Jerry Lee Lewis, who, according to Williams, once "ate 108 Krystal burgers." Hopefully, the Killer's getting paid for his second-hand endorsement. In Krystals, anyway.
Memphis is regularly ranked near the top on lists of cities with the most violent crime. Conversely, we usually rank low on lists related to quality of life. The American Fitness Index recently listed Memphis as one of the least physically fit cities in America. And yet, in spite of our terrible reputation, Relocation.com names Memphis one of America's "Best Cities for a Fresh Start." Apparently, out-of-shape criminals need somewhere to go once they've grown too fat to outrun the cops.