A recent Elvis-related article in London's Sunday Telegraph
quoted Kreature Comfort: The Lowlife Guide to Memphis
, a tool for alternative tourists published by Shangri La records. The article cites the guide's claim that a trip to Memphis offers tourists both the best and the worst in vacation opportunities, saying, "You could hit a jamming Keith Richards show on Beale Streetor end up in line with 8,000 Elvis Zombies waiting to smell Elvis's bicycle seat at Graceland. The choice is yours." The author, Michael Gray, politiely responds, "I'll take Graceland,thanks."