Letter from the Editor 

What About Bob? is a 1991 film starring Richard Dreyfuss as a psychiatrist named Leo Marvin and Bill Murray as an absurdly needy patient named Bob. The running gag is that Bob won't leave Leo alone. He stalks the therapist -- following him home, to lunch, to appointments, etc. Bob even wriggles his way into the Marvin family's vacation. Everywhere Leo turns, there's Bob. By the end of the movie, the therapist is crazier than the patient.

I can relate.

You see, since mid-March, those of us in the editorial departments around Contemporary Media, Inc. have had our own Bob. And he too is relentless in his need for attention. Bob, you see, is our internal name for the revamped MemphisFlyer.com. We originally called him Bob as a shorthand way to make it clear to everyone in the company that MemphisFlyer.com was a totally new "publication" -- one that would demand contributions from all of our editorial staffs, including those of Memphis magazine and Memphis Parent.

But then Bob became, well, Bob. And Bob needs attention six or seven times a day -- fresh, newsy, gossipy, sporty, quirky attention. Every editorial staffer now has to post a few items on MemphisFlyer.com every week. And every staffer has learned to expect periodic e-mails from me with such cute titles as: Bob needs love; Bob is hungry; Bob's cupboard is bare, etc.

But, all in all, it's been well worth the effort. MemphisFlyer.com page-views have more than quintupled in less than three months. And it's not just because readers can now get the latest snark on Justin Timberlake or David Gest. Bob's best feature is that he has searchable listings, which means if you want Caribbean cuisine, you can just click the appropriate header and it will list all your local options -- with a link to a description of each restaurant. If you want to hear, say, alt-country music on June 6th, you can find out with a click of a mouse who's playing that angst-ridden white-boy stuff and where. In short, you can search by date, venue, type of cuisine, type of music, etc. It's way cool.

Go visit Bob. You'll be glad you did.

Bruce VanWyngarden, Editor

brucev@MemphisFlyer.com

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT

Blogs

News Blog

Memphis Pets of the Week (Feb. 23-March 1)

Hungry Memphis

Popper Throwdown Set for March 25

Music Blog

Beale Street Music Fest Announces 2017 Lineup

News Blog

Memphians Stage First Public Rebuke of MPD's List

News Blog

TDOT Hosts PG-Rated Highway Safety Message Contest

Hungry Memphis

Beer Bracket Challenge Launches Wednesday

Intermission Impossible

Hamilton in 2019! (Orpheum Also Announces its 2017-18 Season)

News Blog

Questions Remain About City Hall "Blacklist"

ADVERTISEMENT

More by Bruce VanWyngarden

Readers also liked…

  • Making Tennessee Great Again!

    I'm writing this from the restroom facility at Big Hill Pond State Park in southern McNairy County. On Monday, I commandeered the building, which contains the men's and women's restrooms, some racks of pamphlets, and two vending machines. There's no one here right now, but I plan to stay as long as necessary to protest the fact that the state of Tennessee is run by oppressive know-nothings who wouldn't know small government — or freedom, for that matter — if it bit them on their considerable backsides ...

    • Jan 7, 2016
  • Memphis’ Central Park

    The Memphis Zoo/Overton Park controversy is really about the right of Memphians to craft their environment.
    • Feb 4, 2016
  • Old Times There Are Not Forgotten ...

    The U.S. Civil War ended in 1865, but there are many who will tell you that we're still fighting it and will find evidence of such in Jackson Baker's cover story about the current battle over General Nathan Bedford Forrest's statue and gravesite in Memphis ...

    • Jul 16, 2015
ADVERTISEMENT
© 1996-2017

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation