Letter from the Editor 

One of my duties as Flyer editor is to help post daily news and entertainment content on the Flyer's Web site (MemphisFlyer.com). Since the editorial staff began posting daily items a little more than a year ago, we've learned a lot:

We've learned that we have a loyal (and steadily growing) daily readership. Enough so that we're now regularly selling out our Web ad space. We've learned we have lots of readers who don't hesitate to comment on our articles, which often leads to some pretty heated back-and-forth exchanges.

And we've learned that certain subjects will push the traffic meter over the top. We discovered this a year ago, when we wrote about a Memphis contestant on American Idol and our Web traffic jumped off the charts. The same thing happens whenever we post a story about Elvis or Justin Timberlake — the number of daily visitors doubles.

In short, we've learned that there are ways to manipulate Web traffic to our benefit. But, I hasten to add, we're conscientious about not taking advantage of this by posting items that are not Memphis-related in some way.

Almost always.

This past weekend, I must admit, I decided to experiment. I posted an item entitled "Paris Hilton Has King-Size Bed and Room Service" and posted a link to prove it.

Wooooo-wee! If our normal Web traffic is a wave, this was a freakin' tsunami! It seemed everyone in the U.S. with a computer wanted to read about Paris Hilton's outrageous accommodations.

I suspect they were probably a bit disappointed. You see, the link I posted was to the other Paris Hilton. You know, that fancy hotel located in the capital city of France — with king-size beds and room service.

Was that so wrong?

Bruce VanWyngarden

brucev@memphisflyer.com

Speaking of...

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT
    • Asking For Change

      Boy, this panhandling problem in Memphis is getting out of hand. At the corner of Sam Cooper and East Parkway last weekend, there must have been at least 20 of them! They were waving buckets, cheering and laughing, approaching cars stopped at the light. They were even wearing uniforms! Talk about aggressive ...

Blogs

Tiger Blue

Tigers 77, Bowling Green 3

Film/TV/Etc. Blog

Eight Days A Week

News Blog

Film Row Gets MEMFixed Saturday

Fly On The Wall Blog

Mural Project Brings Hope to Affluent Neighborhood

Hungry Memphis

Huey's Downtown to Mark 20 Years, etc.

News Blog

City's Zoo Parking Plan Gets A 'Nope, Nope, Nope'

News Blog

Prosecution Dropped Against Lipscomb

Hungry Memphis

A Look at Catherine & Mary's Menu

ADVERTISEMENT

More by Bruce VanWyngarden

Readers also liked…

  • Making Tennessee Great Again!

    I'm writing this from the restroom facility at Big Hill Pond State Park in southern McNairy County. On Monday, I commandeered the building, which contains the men's and women's restrooms, some racks of pamphlets, and two vending machines. There's no one here right now, but I plan to stay as long as necessary to protest the fact that the state of Tennessee is run by oppressive know-nothings who wouldn't know small government — or freedom, for that matter — if it bit them on their considerable backsides ...

    • Jan 7, 2016
  • In Spring ...

    (such a sky and such a sun

    i never knew and neither did you

    and everybody never breathed

    quite so many kinds of yes) — e. e. cummings

    • Apr 30, 2015
  • Tennessee Creates New Memphis Promotional Video

    • Apr 28, 2015
ADVERTISEMENT
© 1996-2016

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation