Jonathan Lindberg, general editor of the new Main Street Journal, is trying to put the Memphis Flyer out of business.
"There is no balance in the Flyer," says Lindberg. "You guys have had a monopoly on the city. No one has stood up to you."
The monthly Main Street Journal is marketed as the conservative answer to the liberal Memphis media. According to the editor's note in the premier issue, "articles are written by our own local conservative leaders, such as pastors, politicians and officials, and those in business."
Main Street Journal's first issue features an article by Republican state representative Paul Stanley on the joys of working with Senator Bill Frist; former Congressman Ed Bryant writing about how illegal immigrants cause crime; and county school board chairman David Pickler arguing that school consolidation is a bad idea.
In addition to politics, Lindberg says the Main Street Journal will include articles dealing with faith and values. In the first issue, Faye McAteer, widow of Religious Roundtable founder Ed McAteer, writes about her courtship with her late husband.
"I see no problem with mixing [politics and religion]," Lindberg says. "You have some people who believe in the rights of the environment and animals, and there are others who believe in the rights of morality and marriage."
In the long run, Lindberg hopes to give a platform not just to conservative politicos but liberal ones as well.
"We're trying to reach conservatives, liberals. Obviously, it's coming from a conservative viewpoint, but we're trying to bring your side over to ours," says Lindberg. "My book review is coming from a more liberal standpoint. It's anti-Bush when it comes to his view of foreign policy as a whole."
Though the magazine is currently only available by subscription, Lindberg says they plan to eventually have newsstand sales.
"We'd like to become a weekly and do the newspaper size but without the ads for strippers," says Lindberg. "And we don't support the lottery, so we'll be against the casino ads as well."