We wouldn't kid you. That is the headline on promotional materials for a new line of products designed to take school spirit into the spirit world. With sales of university-related merchandise soaring past the $2 billion mark since 1990, strongly indicating that loyalty to the collegiate experience is at an all-time high, Macon Collegiate Memorials hopes to reap a grim profit. Macon offers a number of caskets emblazoned with the mascot or logo for 50 U.S. colleges. So when football season rolls back around and you are in the mood to bury a Vol or two, call Macon. Now in ladies sizes, too.