R.I.P. Oleg, Enter Justin 

Did we hear correctly that William Rast, the new clothing line created by Justin Timberlake and his friend Trace Ayala (along with Danny Guez who also helped with Eve’s Fetish and Bow Wow’s Shago), was inspired in part by the General Store at Shelby Forest?

The line is named after a grandfather of Timberlake and a grandfather of Ayala. William Rast is not groundbreaking stuff. It’s mostly T-shirts and jeans — albeit T-shirts and jeans that cost $42 and $180, respectively. It doesn’t seem to be available locally but you can order it online here.

And there's also a good story on William Rast from The Village Voice here.

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