"Clearly, Howell's greatest achievement came in the victory of Bob Corker over Rep. Harold Ford, Jr. in the Kentucky U.S. Senate race. That's the one, you'll recall, where the Republican National Committee contributed to the public discourse by financing a particularly effective Howell ad. It showed a perky blonde saying she met Ford at a Playboy party, winking at him and whispering, 'Harold - call me.'"
"How do Howell and his colleagues do it? For some insight, I recommend taking a look at the eight "rules of engagement" outlined under "Our Philosophy" on the Howell & Co. Web site. I've added some clarifying comments in italics."
Aside from the fact that it was the Tennessee senate race, not Kentucky, Perry has some interesting points. Read the rest of Perry's column.