"You'll never guess what I'm looking at right now," says San Francisco performance artist Marc Horowitz. "I'm looking at this guy. He's got skin like bark. He's got to be 65, and he's wearing a string bikini. And he's posing."
Now if Horowitz were kicking back at home in the city by the bay, that might not be such a strange thing to report. But on this occasion he was calling from the American heartland — Amarillo, Texas, to be precise — where he'd stopped for a bite to eat on his long, looping, and self-aggrandizing trip from sea to shining sea, and that weathered old guy is just one of many unusual sights Horowitz has seen while driving the shape of his signature across America, turning the entire country into a huge, weird work of performance art.
"I'm improving the towns I visit along the way," says the artist, who is also the founder of the Center for Improved Living.
Horowitz "improved" one tiny, isolated town by attempting to serve breakfast in bed to each of its 62 residents. In other places, he simply carried a sandwich board advertising free advice for anybody who needed it.
The artist has something else in mind for his visit to Court Square in downtown Memphis on Tuesday, June 24th.
"We'll set up a big prom-style backdrop and create a space where people can stop by and talk about what they love. Like if they've got a cat, they can bring their cat or a picture of their cat, and they can talk about why they love their cat. It's basically show-and-tell for adults." It's free for anybody who wants to participate.
To learn more about Marc Horowitz's unique blend of comedy, concept, and performance, go to ineedtostopsoon.com.
The Marc Horowitz Signature Series, Tuesday, June 24th, 11 a.m. to 3 p.m., in Court Square