SO THIS IS WHAT THEY MEAN BY FREE PUBLICITY

Next season the team will almost certainly play in Memphis, where Federal Express will reportedly pay $125 million to call the club the Express, to festoon the players in FedEx colors (orange and blue) and to retain naming rights to a $250 million arena financed largely by taxpayers, who would have no say in the matter. Now that s basketball. -- Steve Rushin in his Sports Illustrated column which argues that the Vancouver Grizzly fans deserved better than they got from the NBA.

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SO THIS IS WHAT THEY MEAN BY FREE PUBLICITY