Sunday, December 11, 2011

Judith Dierkes’ Pop Up Art Gallery

Posted By on Sun, Dec 11, 2011 at 5:45 PM

“The idea really isn’t new, and it really isn’t mine,” says Judith Dierkes of her five-day Pop Up Art Gallery. She launches the gallery, which is in the Hickory Hill area, on Monday at noon.

On sale are works priced from $5 to $1,000, and Dierkes is having a giveaway each day at 4 p.m., and on Friday she’ll amp it up with a giveaway each hour.

Monday Giveaway
  • Monday Giveaway

The works range from unframed drawings and paintings to sculptures and quilts. The $5 pieces are based on the art she’s created for the Artists in Cellophane project, which sells cigarette pack-sized works for $5 in repurposed cigarette machines.

Dierkes is using Facebook as her primary marketing tool, posting images of the pieces of each day’s giveaway as a way to build anticipation. “Social media is the way to go,” she says while admitting, “I’m making this up as I go along.”

Of Friday’s giveaway bonanza, Dierkes is keeping mum. “That’s part of the hype,” she says.

She will allow that Friday’s events involve, intriguingly, “nourishment combined with sales,” a strategy she says she picked up from department stores.

“Using department store tactics to sell art is quite scary,” she says, “But these are tough times.”

Gallery Shot
  • Gallery Shot

Pop Up Art Gallery, 3967 Hickory Hill Dr. (795-6777), noon to 4 p.m. through Thursday, and noon to 8 p.m. Friday. On Facebook, search Judith Dierkes Pop Up Art Gallery, or click the above link.

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