Thursday, May 1, 2014

Oops! The "Commercial Appeal" Discovers That Juxtaposition Can Be Troublesome

Posted By on Thu, May 1, 2014 at 12:17 PM

Memphis' Commercial Appeal used to advertise the newspaper's lasting value using the motto, "If you haven't read it it's still news." The same basic principle applies to publishing fails, we think.

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Earlier this week a fellow staffer at Contemporary Media dropped by the Fly Cube brandishing the War on Terror section of the CA from January 9, 2005, which he'd discovered while doing some spring cleaning. It's as good an example as any of why, regardless of actual content, some ads just don't fit with some stories.

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