Wednesday, January 20, 2010

It's the Cheesiest

Posted By on Wed, Jan 20, 2010 at 3:22 PM

Kraft_logo_blueR.jpg

Yesterday, it was announced that Kraft finally reached a deal to purchase Cadbury for $19 billion.

Cadbury has resisted the takeover for months, and news reports of the done deal included a quote from one of Cadbury's founding-family members: "I identify them with plastic cheese on hamburgers."

That quote reminded me of something I had seen at the Piggly Wiggly in Midtown sometime before the holidays.

I was looking for parmesan cheese, the kind that doesn't come in a can, and remembered that the market has a refrigerated pasta section in the "ethnic" aisle.

And so off I go, and this is what I see: the whole thing packed with Kraft American cheese!

kraft.jpg

I have no idea what the larger meaning of this is, but I'm guessing it's not good.

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