Thursday, January 28, 2010

Giving It a Swirl: Gigi's Cupcakes

Posted By on Thu, Jan 28, 2010 at 7:22 AM


When Food News writer Pam Denney and I left the newly opened Gigi's Cupcakes yesterday, we felt big disappointment.

A man had seen us scribbling notes and taking pictures and asked if we were from the media. We said we were. "The Commercial Appeal?" he asked. "The Flyer," we said. His face fell!

At least he had the cupcake to comfort him.

Gigi's is a franchise based out of Nashville. The first Memphis location was opened last Saturday by Marilyn Weber.


It was marriage that led Weber to Gigi's. She wanted something simple for the wedding and served Gigi's cupcakes.

Gigi's features a rotating menu of imaginative and pretty cupcakes. Gingerbread (pictured at top) is gingerbread cake with cream cheese frosting topped by a gingerbread man. The Chocolate Malt is a milk chocolate cake with chocolate malt buttercream frosting sprinkled with crushed malt balls and decorated with a straw.

All of the cupcakes come with a generous amount of frosting. That's known as the "swirl," a Gigi's signature, one of the employees told us.

I tried the Memphis Mud — pecan-pie cake with chocolate chips and chocolate malt frosting. It was delicious. Pam got the Texas Milk Chocolate — milk chocolate cake with milk chocolate frosting decorated with a large yellow fondant star. She said it was a struggle to have to share with her husband.

Gigi's Cupcakes is open Monday through Saturday, 10 a.m. to 7 p.m., and is located at 4709 Poplar (888-CAKE).

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