Friday, November 15, 2013

A Clarification on the Cash Saver Name

Posted By on Fri, Nov 15, 2013 at 1:28 PM

Yesterday, on my way into the Cash Saver on Madison, I paused a moment to admire the newly renovated exterior.

Then I saw it. More specifically, I saw "A."


One of the few pleasures I have is saying the full name of Cash Saver Cost Plus Food Outlet. I mentioned it way back when on the day of the store's debut.

But now the new sign clearly reads Cash Saver A Cost Plus Food Outlet. What the what?

Rick James is owner of the Castle Retail Group which runs 5 area Cash Savers. According to James, the name of the store is not Cash Saver Cost Plus Food Outlet and never has been. It's Cash Saver. The "A" on the new exterior sign is a matter of terminology and has been added to the sign to make clear that the "Cost Plus Food Outlet" is a descriptor and not part of the name.

I've been living a lie this whole time! Cash Saver Cost Plus Food Outlet Cash Saver Cost Plus Food Outlet Cash Saver Cost Plus Food Outlet Cash Saver Cost Plus Food Outlet. Whew! I'm done now. I'm ready to move on.

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